Big Firms Lose Control of Your Data
Companies are spending millions of dollars to gather data that identifies you and your online behaviors, analyzes your behaviors, reports on them, and even predicts your future behaviors. Salesforce.com even spent $326 Million dollars to buy social media monitoring platform Radian6 in order to help firms listen for opportunities to sell you something and then … Continue reading
3 Key Lessons from KONY 2012
KONY 2012 is a viral social networking campaign (here: http://vimeo.com/37119711) targeted at creating awareness about Joseph Kony, the Ugandan warlord whom since 1987, has allegedly abducted more than 30,000 children in Central Africa and forced them to be child soldiers in his Lord’s Resistance Army (http://invisiblechildrenstore.myshopify.com/pages/about-us), and ultimately bringing him to justice. As I write this, it is … Continue reading
Listening platforms; Useful or Strategic?
When talking to marketing executives, the most common complaint that I hear regarding social media listening platforms is that they only validate what brands already know. While validation is useful, it is not strategic. Marketing executives want to gain insights into their customers’ behavior. They don’t want a red, yellow, green dashboard; they want actionable … Continue reading
4 Emerging Uses for Social Intelligence
In the early years of social media monitoring, the primary users in large enterprises were PR and Communications departments. Their main efforts were around Reputation Measurement, the tracking social channels for customer sentiment for the purpose of monitoring for a potential crisis and creating alerts, and Marketing Measurement and Optimization, using metrics found in social channels … Continue reading
Data Analytics Evolution 